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Here are some common questions we get from our branding and marketing clients.
NOT SURE HOW TO GET STARTED WITH MARKETING YOUR BUSINESS?
There are a number of ways to approach brand development and marketing. While not every solution will provide the same results for all businesses and organizations, our approach is, to learn the unique value propositions, and combine creative strategy that speaks to your target audience, backed by research, and data to ensure efficacy.
WHICH SOCIAL MEDIA PLATFORM SHOULD I BE ON?
The simple answer to this question may be all of them. But if you don’t have time to create unique content for each, you should research which platform has a more engaging audience with the intent on your industry or interest. By creating value that is hyper-focused, you’ll be able to grow an audience on one platform and be known well for that. You can soon branch off into other platforms when you’re ready. In the meantime, secure all of the platforms with your business/brand name as placeholders and direct people who may find you there to your main social channel to engage.
HOW CAN I TELL WHAT CONTENT IS WORKING?
Whether it’s your website, Instagram, Facebook, TikTok, or another social network, each has some form of metrics, insights, or analytics that is provided, allowing you to measure your engagement and reach. Starting with your website, you should be using the free offering of Analytics by Google. They offer a ton of data from page visit counts to the demographics of your users.
HOW OFTEN SHOULD I BE CREATING CONTENT?
This is a loaded question and is hard to generalize for all business owners, but a good strategy to follow would be to create at least 1-3 great pieces of content per week and distribute them uniquely to all of your social channels. We’ve learned that blog posts for example should consist of 2500 words at minimum for Google’s algorithm to rank your content. If your business produces visual arts, you should be creating upwards of 10-20 pieces of content per day on Instagram natively and IG Stories in order to gain more followers and a steady consuming community.