Logos are often the first introduction the public has to your company, so it’s critical to make a good impression with a professional image. An eye-catching logo will inspire people to learn more about your brand, even if they have no idea what you do.

Kenyetta, a licensed permanent makeup artist, and business owner in Orlando, FL,
tells us how she uses her logo in various ways to promote her brand. 

What kind of statement will your logo make?

The practice of marketing itself has changed dramatically over the years. As marketers have transitioned from using traditional media channels such as print, radio, and TV toward digital channels such as email, search, and social, the primary focus is to deliver the right message, to the right customer, on the right channel.

Nicole, a licensed Realtor in Central Florida, explains how she uses different marketing tactics to attract clientele.

How will you stand out in your industry?