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Logo Design, Brand Development & Marketing — real-world lessons built for the next generation of entrepreneurs.
Logo Design
"A logo must be SIMPLE, yet effective. That's our Golden Rule!"
Logos are often the first introduction the public has to your company, so it's critical to make a good impression with a professional image. An eye-catching logo will inspire people to learn more about your brand — even if they have no idea what you do.
Kenyetta, a licensed permanent makeup artist and business owner in Orlando, FL, tells us how she uses her logo in various ways to promote her brand.
What kind of statement will your logo make?
A few things to consider when deciding on a logo.
The three pillars every great mark is built on.
Color Psychology
Colors evoke emotion. The right palette communicates your brand's personality before a single word is read.
Font Matters
Your typeface speaks as loudly as your name. Bold, playful, or elegant — the right font sets the entire tone.
Icon & Symbol
A great mark is simple, scalable, and instantly recognizable — even at the size of a postage stamp.
Brand Development
"Building your brand is like creating your own cool identity."
Imagine your favorite snacks or the hottest shoe. What makes them stand out in a store full of options? The brand! Building your brand is like creating your own cool identity — it's not just about a catchy logo or name, it's about telling people what makes your stuff special.
When you develop a strong brand, people trust you more, and they're more likely to choose your stuff over others. Building a great brand is key to standing out and winning over your customers!
Video In Production
More content for this module is on the way. Check back shortly!
Marketing
"The right message, to the right customer, on the right channel."
The practice of marketing has changed dramatically. As marketers shifted from traditional media like print, radio, and TV toward digital channels such as email, search, and social, the focus became delivering the right message, to the right customer, on the right channel.
Nicole, a licensed Realtor in Central Florida, explains how she uses different marketing strategies to grow her business and connect with buyers and sellers.
How will you stand out in your industry?
Ready to build your brand?
Market 55 Design works with students and young entrepreneurs to turn big ideas into real, recognizable brands.
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